ASTM International - ASTM E1958-20

Standard Guide for Sensory Claim Substantiation

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Organization: ASTM International
Publication Date: 1 February 2020
Status: active
Page Count: 26
ICS Code (Sensory analysis): 67.240
scope:

1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide was developed for use in the United States and must be adapted to the laws and regulations for advertisement claim substantiation for any other country. A claim is a statement about a product that highlights its advantages, sensory or perceptual attributes, or product changes or differences compared to other products in order to enhance its marketability. Attribute, performance, and hedonic claims, both comparative and non-comparative, are covered. This guide includes broad principles covering selecting and recruiting representative consumer samples, selecting and preparing products, constructing product rating forms, test execution, and statistical handling of data. The objective of this guide is to disseminate good sensory and consumer testing practices. Validation of claims should be made more defendable if the essence of this guide is followed.

Table of Contents
  Section
Introduction  
Scope 1
Referenced Documents 2
Terminology 3
Basis of Claim Classification 4
Consumer Based Affective Testing 5
 Sampling 5.1
 Sampling Techniques 5.2
 Selection of Products 5.3
 Sampling of Products When Both Products Are Currently on
  the Market
5.4
 Handling of Products When Both Products Are Currently on
  the Market
5.5
 Sampling of Products Not Yet on the Market 5.6
 Sample Preparation/Test Protocol 5.7
Test Design-Consumer Testing 6
 Data Collection Strategies 6.6
 Interviewing Techniques 6.7
 Type of Questions 6.8
 Questionnaire Design 6.9
 Instruction to Respondents 6.10
 Instructions to Interviewers 6.11
 General/Overall Questions 6.12
 Positioning of the Key Product Rating Questions 6.13
 Total Test Context and Presentation Matters 6.14
 Specific Attribute Questions 6.15
 Classification or Demographic Questions 6.16
 Preference Questions 6.17
Test Location 7
Test Execution by Way of Test Agencies-Food and Non-food
 Testing
8
Documents to Retain in Sensory Claims Substantiation Research 9
Laboratory Testing Methods 10
 Types of Tests 10.2
 Advantages and Limitations of the Use of Trained Descriptive
  Panels in Claims Support Research
10.3
Test Design-Laboratory Testing 11
 Product Procurement 11.6
 Experimental Design 11.7
 Data Collection 11.8
 Data Analysis 11.9
Questionnaire Construction 12
Test Facility 13
Statistical Analysis 14
 Paired-Preference Studies 14.1
 Superiority Claims 14.2
 Equivalence Claims 14.3
 Paired Comparison/Difference Studies 14.5
 Analysis of Data from Scales 14.6
Keywords 15
Commonly Asked Questions About ASTM and Claim
 Substantiation
Appendix X1

1.2 This international standard was developed in accordance with internationally recognized principles on standardization established in the Decision on Principles for the Development of International Standards, Guides and Recommendations issued by the World Trade Organization Technical Barriers to Trade (TBT) Committee.

Document History

ASTM E1958-20
February 1, 2020
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
August 1, 2019
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
March 1, 2019
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
June 1, 2018
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
October 1, 2016
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
August 1, 2016
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
October 15, 2012
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
April 1, 2007
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
April 1, 2007
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
June 1, 2006
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide...
June 10, 1998
Standard Guide for Sensory Claim Substantiation
1.1 This guide covers reasonable practices for designing and implementing sensory tests, which validate claims pertaining only to the sensory characteristics of a product. A claim is a statement...
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