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Research on the influence mechanism of community value on customer loyalty
2010 Edition, Volume 3, October 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

In the real and virtual environment, there are two types of consumer communities, namely service community and product community. Based on Social Identity Theory and the empirical study, this paper explored the similarities and differences in the influence...

A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value
2016 Edition, October 1, 2016 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Social media marketing (SMM) has become an essential means of marketing in various industries, however, the attitude of financial service industry is relatively conservative. This paper explores the influencing mechanism of SMM activities on relationship...

Influence Mechanism of Service Innovation Based on the Knowledge Value Chain Model
2010 Edition, May 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Using knowledge instead of information, using knowledge to transform enterprise, it has become a trend in now economy. The arrival of knowledge economy era, makes the enterprise promote innovation through the knowledge and improves the ability to use and manage knowledge, so that it...

Integrating Influence Mechanisms into Impact Analysis for Increased Precision
2006 Edition, September 1, 2006 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Software change impact analysis is the process of determining the potential effects, or impacts, of a change to a program. Strategies for impact analysis vary in their approach toward the opposing goals of high precision and low analysis time. Fine-grained techniques,...

The Study on the Influence Mechanism of Website Features on Consumer Purchase Intention
2015 Edition, Volume 2, December 1, 2015 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

The paper proposes a model that affects the consumers' purchase intention. The model is composed of four variables: the website features, the initial trust of consumers, the continued trust of consumers and consumers shopping intention. The results show that there is a causal...

Empirical analysis on influence mechanism of cohesiveness and collective efficacy of virtual community based on triadic reciprocal determinism
2014 Edition, Volume 11, November 1, 2014 - China Communications Magazine Co. Ltd.

The virtual community has become a new life style as for human, but the public's acceptance is relatively low at present. So the research about the mechanism of the influence on the cohesiveness and the collective efficiency in virtual community has an important...

Study of R&D project complexity's influencing mechanism on organization structure
2010 Edition, Volume 2, October 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Reasonable organization structure is very important to project success. This paper analyses literatures and facts on project complexity relevant to organization structure with emphasis towards the R&D project in high and new tech enterprises and defines project...

Research on Influencing Mechanism of Customer-Based Brand Equity of Service Enterprise
2010 Edition, May 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Based on the review of domestic and international research about brand equity and service marketing, this paper put forward a concept model which focuses on the influencing mechanism for the dimensions of brand equity and service marketing mix affecting...

The influence mechanism of modularization on enterprises' knowledge innovation and relative management strategies
2010 Edition, November 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

In the era of knowledge economy, the competitive advantage of enterprises will largely depend on the acquisition and utilization of knowledge, especially the speed and efficiency of knowledge innovation. At the same time, due to the complex and changeable economic...

Study on the influence mechanism of organizational culture on the M&A effectiveness
2010 Edition, August 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

This article is to explore the impact mechanism of organizational culture on the M&A effectiveness, by the survey of 32 senior managers from the acquiring company. The findings are: organizational culture difference does not deal significantly with the M&A...

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