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Determinants of Performance in Customer Relationship Management — Assessing the Technology Usage-Performance Link
2006 Edition, Volume 6, January 1, 2006 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementations and the role of information...

Minitrack: Electronic Customer Relationship Management
2007 Edition, January 1, 2007 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Electronic Commerce (eCommerce, i.e. the execution of business processes using Internet technologies) continues to be a significant, pervasive issue for both enterprises and customers. Similarly, mobile commerce (mCommerce, i.e. the execution of business...

Data mining application in customer relationship management
2010 Edition, Volume 14, October 1, 2010 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

With the continuous development of information technology, the emerging business mode- electronic commerce is changing the family and individual enterprise management and the way of life. With the continuous development of...

On Whole-process Management of Customer Relationship
2011 Edition, Volume 2, November 1, 2011 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

In terms of management process and based on summarizing and arranging the existing research findings of customer relationship management (CRM), this paper goes against the idea of reducing CRM into either a concept or a strategy...

A survey on customer relationship management
2017 Edition, January 1, 2017 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Customer Relationship Management (CRM) is an overall process of building and retaining profitable customers with an organization and directed towards improving business relationship with customers. With analysis of customer data...

Customer relationship management momentum for business improvement
2004 Edition, January 1, 2004 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Aligned with the appearance of e-Business the view on business had to change. Many new organizations with new business models, business cases, and new processes were established. An example of new processes is also "customer relationship management"....

Electronic Customer Relationship Management for VoIP Service
2008 Edition, December 1, 2008 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Many businesses believe that information technology deployment which supports and cultivates one-to-one relationships with customers is one of the most important fundamental means for the creation of competitive advantage in telecommunication...

Operation Design of Customer Relationship Management System
2015 Edition, Volume 2, December 1, 2015 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

With the rapid development of modern economy, which regards satisfying customer demands as its basis, enterprises urgently need to operate effective Customer Relationship Management (CRM) to gain their market and increase their profit or competitive power....

Universal Customer Relationship Management Support System
2007 Edition, February 1, 2007 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

Article shows some solutions which are basics of building an application called Customer Relationship Management System in a company. There are presented technics of creating universal applications and new J2EE technologies and their use.

The study of customer relationship management method
2011 Edition, October 1, 2011 - IEEE - Institute of Electrical and Electronics Engineers, Inc.

In recent years, customer relationship management has become a serious and prevailing phenomenon, so that companies are more concern about that. The increasing companies' competition in attracting customers to sell out their productions and services...

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