IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analytics Goes on Location with New Approaches

Author(s): L. Garber
Sponsor(s): IEEE Computer Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2013
Volume: 46
Page(s): 14 - 17
ISSN (Paper): 0018-9162
DOI: 10.1109/MC.2013.123
Regular:

Businesses are increasingly using location analytics-which integrates organizational and geographic data-to help identify trends, develop more accurate predictions, and make better decisions.

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