PICMET - Crafting a product platform strategy: Change in strategy of Mabuchi Motors, a leading DC motor manufacturer

2013 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Tomoatsu Shibata ; MIturu Kodama
Publisher: PICMET
Publication Date: 1 July 2013
Conference Location: San Jose, CA, USA
Conference Date: 28 July 2013
Page(s): 1,625 - 1,633
ISBN (Electronic): 978-1-890843-27-4

The aim of this article is to build new product development strategy for parts supplier. One difficulty in product development of parts suppliers is that they are faced with dilemma of choosing... View More