PICMET - How to push new technologies into the market: An approach for business model design of new technologies

2013 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Antonino Ardilio ; Sven Seidenstricker
Publisher: PICMET
Publication Date: 1 July 2013
Conference Location: San Jose, CA, USA
Conference Date: 28 July 2013
Page(s): 837 - 846
ISBN (Electronic): 978-1-890843-27-4

Pushing new technologies in the market and boosting the rate of adoption are key factors for the competitiveness of high-technology companies and applied research institution. However, those... View More