IEEE - Institute of Electrical and Electronics Engineers, Inc. - Fuzzy tool for customer satisfaction analysis in CRM systems

2013 36th International Conference on Telecommunications and Signal Processing (TSP)

Author(s): Bogdan Walek
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2013
Conference Location: Rome, Italy
Conference Date: 2 July 2013
Page(s): 11 - 14
ISBN (CD): 978-1-4799-0403-7
ISBN (Electronic): 978-1-4799-0404-4
ISBN (Paper): 978-1-4799-0402-0
DOI: 10.1109/TSP.2013.6613881
Regular:

Nowadays, the concept of CRM systems is very popular. Important aspect of CRM system is customer satisfaction analysis which evaluates customer preferences using questionnaire survey. Currently,... View More

Advertisement