IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on the Influencing Mechanism of Standards Competition on Consumers' New Product Purchase Decisions

2012 International Joint Conference on Service Sciences (IJCSS)

Author(s): Yong Zhang ; Cheng Zhou ; Yuhong Zhao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2012
Conference Location: Shanghai, China, China
Conference Date: 24 May 2012
Page(s): 147 - 151
ISBN (CD): 978-0-7695-4731-2
ISBN (Paper): 978-1-4673-1992-8
DOI: 10.1109/IJCSS.2012.64
Regular:

Getting involved in standards competition is becoming a new feature of market competition, which has drawn great attention in academic circles. The existing research on the influencing mechanism... View More

Advertisement