IEEE - Institute of Electrical and Electronics Engineers, Inc. - Consumer Satisfaction, Trust and Seller Loyalty in C2C Marketplace: The Moderator of Involvement

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Liefa Liao ; Zhang Weinan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 4
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5999068
Regular:

Customer satisfaction, trust, loyalty and their relationship have been considered extensively. However, Consumers' loyalty to market seller has not well understood in consumer to consumer... View More

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