IEEE - Institute of Electrical and Electronics Engineers, Inc. - Control Mechanisms and Market Knowledge Acquisition: An Empirical Study in China

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Ting Liu ; Ya Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 4
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5998893
Regular:

This research develops a framework for investigating the individual and joint effect of contract and trust on market knowledge acquisition from marketing channel. The data from... View More

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