IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Empirical Study of Consumer Satisfaction Based on Experiential Marketing of Communications Enterprises

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Liu Li ; Liu Jia ; Lang Jun
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 6
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5998885
Regular:

This thesis attempts to study the consumer satisfaction of communications enterprises from the perspective of experiential marketing. In order to make the study more targeting and convincing, this... View More

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