IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Critical Service Quality of Museum Interpretation-A Comparative Study of Tourists from Mainland China and Taiwan

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Nien-Te Kuo ; Kuo-Chien Chang ; Chia-Hui Lai ; Yi-Sung Cheng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 6
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5998702
Regular:

This study contributes to empirically compare with tourists' interpretation experiences of a museum between Mainland China and Taiwan. The results by applying Kano's model and the IPA to a museum... View More

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