IEEE - Institute of Electrical and Electronics Engineers, Inc. - Uncertainty Effect of Consumer Preference on Consumer Decision

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Hu Cui-hong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 3
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5998264
Regular:

The market survey is the foundation for enterprise to establish marketing plan and carry on decision, particularly in the current consumer-oriented under the buyer's market. The consumer... View More

Advertisement