IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Advertising Model of Duopoly with Consumer Searching

2011 International Conference on Management and Service Science (MASS 2011)

Author(s): Qihong Zhu ; Feng Gu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2011
Conference Location: Wuhan, China, China
Conference Date: 12 August 2011
Page(s): 1 - 3
ISBN (CD): 978-1-4244-6580-4
ISBN (Electronic): 978-1-4244-6581-1
ISBN (Paper): 978-1-4244-6579-8
DOI: 10.1109/ICMSS.2011.5998147
Regular:

Aiming at the problem that the Tirole(1997)'s analysis of informative advertising ,with the two-phase gaming model applied to it. This paper puts forward the informative advertising model based on... View More

Advertisement