IEEE - Institute of Electrical and Electronics Engineers, Inc. - Factors influencing continuance of mobile virtual community: Empirical evidence from China and Korea

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Jinghua Huang ; Dandi Liu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959501
Regular:

This study attempts to understand factors affecting mobile virtual community continuous usage. Based on Theory of Reasoned Action (TRA), continuous usage of mobile service and sense of virtual... View More

Advertisement