IEEE - Institute of Electrical and Electronics Engineers, Inc. - A proposal of new service mediator model based on service dominant logic

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Minh Chau Doan ; Kosaka, M.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959465
Regular:

In the past, people usually did business based on Goods - Dominant Logic perspective. However, recently both academic areas and business focus on researching and developing theories and concepts... View More

Advertisement