IEEE - Institute of Electrical and Electronics Engineers, Inc. - Consumer decision process based on search engine marketing

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Chien Minfang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 4
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959438
Regular:

As an indispensable part of network marketing, search engine marketing is influencing the production and business activities of enterprises. This paper will review the perceived risk, search... View More

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