IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research and application of small and medium-sized manufacturing enterprises sales promotion model based on data mining

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Wang Yong ; Wang Hengshan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959433
Regular:

How to make an appropriate sales promotion strategy is critical for enterprises, especially those small and medium-sized manufacturing enterprises. In this paper, we propose a customer-oriented... View More

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