IEEE - Institute of Electrical and Electronics Engineers, Inc. - The impact of educational performance, integrated marketing and brand management on educational brand equity

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Shu-Min Hsu ; Dja-Shin Wang ; Heui-Chen Hsu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 5
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959411
Regular:

Branding in universities has become a popular topic among practitioners, with institutions committing substantial financial resources to branding activities. Brand equity is regarded as a very... View More

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