IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the dimensions of organization responsibility in customer psychological contract

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Wan Yinghong ; Yue Ying ; Jiang Liquan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959392
Regular:

Since it is difficult to identify customer implicit demands in customer retention strategies, psychological contract theory provides a new perspective to identify them. Under the "win-win"... View More

Advertisement