IEEE - Institute of Electrical and Electronics Engineers, Inc. - The role of eWOM (electronic word-of-mouth) message format and direction impact on perceived informativeness of prospective browsing online consumers

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Jin Yan ; Qi Jiang ; Adam, Z. ; Chen Fu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 5
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959377
Regular:

This experiment explores the methods used by online consumers to evaluate electronic word-of-mouth (eWOM) message format regarding products differently and its influence on perceived... View More

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