IEEE - Institute of Electrical and Electronics Engineers, Inc. - A competency test model of marketing personnel in equipment manufacturing industry — Case study of Xi'an equipment manufacturing industry

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Hu Lili ; Shen Chen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959374
Regular:

In this paper, we use the methods of analytic hierarchy process to determine the index weight, basing on the building of competency test indexes of marketing personnel, and establishing competency... View More

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