IEEE - Institute of Electrical and Electronics Engineers, Inc. - The pricing strategies in a new luxury goods manufacturer dominated supply chain

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Jianyuan Yan ; Yuechao Sun ; Gan Liu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959361
Regular:

In the consumer market, new luxury brands (e.g. Emporio Armani, G-star, MiuMiu, Adidas Originals) usually act as the trendsetters and original designers, while some ordinary consumer goods' brands... View More

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