IEEE - Institute of Electrical and Electronics Engineers, Inc. - Application service supply chain coordination with free trial

2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

Author(s): Xinming Li ; Xiuwu Liao ; Zongming Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2011
Conference Location: Tianjin, China, China
Conference Date: 25 June 2011
Page(s): 1 - 6
ISBN (CD): 978-1-61284-309-4
ISBN (Electronic): 978-1-61284-311-7
ISBN (Paper): 978-1-61284-310-0
ISSN (CD): 2161-1890
ISSN (Paper): 2161-1890
DOI: 10.1109/ICSSSM.2011.5959342
Regular:

Free trial is a common used strategy in the marketing, which can promote the product or service adoption. In this paper, we examine the free trial strategy used in the service operation... View More

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