IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Strategy for brand clothing — Seriated integration of individuation clothing

2010 3rd International Symposium on Knowledge Acquisition and Modeling (KAM)

Author(s): Yang Xianchun
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Wuhan, China, China
Conference Date: 20 October 2010
Page(s): 153 - 154
ISBN (CD): 978-1-4244-8006-7
ISBN (Electronic): 978-1-4244-8007-4
ISBN (Paper): 978-1-4244-8004-3
DOI: 10.1109/KAM.2010.5646293
Regular:

Based on the research about clothing brand strategy, individuation clothing and the customers' different purchase habits, we come up with not only the point of view that modern fashion trend is... View More

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