IEEE - Institute of Electrical and Electronics Engineers, Inc. - A conceptual model for interactivity, complaint and expectation for CRM

2010 International Conference on Computer Information Systems and Industrial Management Applications (CISIM)

Author(s): Faed, A.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Krackow, Poland, Poland
Conference Date: 8 October 2010
Page(s): 314 - 318
ISBN (CD): 978-1-4244-7816-3
ISBN (Electronic): 978-1-4244-7818-7
ISBN (Paper): 978-1-4244-7817-0
DOI: 10.1109/CISIM.2010.5643641
Regular:

Interactivity is crucial for Customer Relationship Management (CRM). Shifting the level of interactivity may transform dysfunctional CRM and marketing systems to a more effective formula and... View More

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