IEEE - Institute of Electrical and Electronics Engineers, Inc. - Impact of Experience and Gender Differences on Users' Perceptions on Mobile Game

2010 International Conference on Multimedia Technology (ICMT)

Author(s): Feng Hu ; Yong Liu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Ningbo, China, China
Conference Date: 29 October 2010
Page(s): 1 - 2
ISBN (CD): 978-1-4244-7873-6
ISBN (Electronic): 978-1-4244-7874-3
ISBN (Paper): 978-1-4244-7871-2
DOI: 10.1109/ICMULT.2010.5629762
Regular:

Based on the technology acceptance model, the paper developed a conceptual model for mobile game adoption. A questionnaire was developed built upon previous studies. A survey was then conducted,... View More

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