IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Study on Factors Affecting Customer Equity of Telecommunications Enterprises

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Qi Wang ; Xingping Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 270 - 273
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.63
Regular:

In order to effectively increase the value of customer equity of telecommunications enterprises and cultivate the enterprises' core competitiveness, this paper, based on the theory of customer... View More

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