IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Study of Consumer Trust in C2C e-Commerce Based on Reputation Score, Information Disclosure, Online Consumer Review Quality

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Hanpeng Zhang ; Dongyu Chen ; Ruofan Sun
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 184 - 187
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.46
Regular:

Trust has been empirically established as one of the key attributes in C2C e-commerce. In this paper, we focus on the factors that influence trust in e sellers. By using an experimental method, we... View More

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