IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Game Research between a Direct Internet Marketer and N Retailers in Hybrid Marketing

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Zhongqi Sheng ; Wei Liu ; Zezhong Liang ; Yujun Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 164 - 167
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.41
Regular:

More and more enterprises adopt the hybrid marketing channels which are the coexistence of traditional retailers channel and direct Internet channel. Taking into account the discomfort cost of the... View More

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