IEEE - Institute of Electrical and Electronics Engineers, Inc. - Modeling Feedback Mechanism for E-Marketplace

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Wensheng Yang ; Li Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 147 - 152
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.37
Regular:

Because user's feedback is help to build trust in online transaction, we develop a function about the buyer's bidding, and describe the risk under the feedback mechanism. Then, we analyze the... View More

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