IEEE - Institute of Electrical and Electronics Engineers, Inc. - How Will Purchasing Purpose Influence Unreasonable Consumption in C2C Purchasing?

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Junfeng Liao ; Yao Wan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 128 - 132
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.33
Regular:

This paper, from the innovated view that whether the customer held the obvious purchasing purpose, does research about the phenomenon of irrational purchasing based on the C2C e-business platform.... View More

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