IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on Brand Maintenance Strategy Nokia Adopts in China Market Based on TD-SCDMA Standard

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Rongsheng Lv ; Lijun Zou
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 54 - 59
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.20
Regular:

With the application of TD-SCDMA standard, a series of changes happened in China mobile phone market. For Nokia, which is the largest mobile phone brand in China market, the environment changes,... View More

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