IEEE - Institute of Electrical and Electronics Engineers, Inc. - Pricing Strategies for Custom-Designed Product with Multiple Quality Levels

2010 Fourth International Conference on Mangement of E-Commerce and E-Government (ICMeCG)

Author(s): Liu Jian ; Li Jie
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Chengdu, Sichuan, China, China
Conference Date: 23 October 2010
Page(s): 16 - 19
ISBN (Paper): 978-1-4244-8507-9
DOI: 10.1109/ICMeCG.2010.12
Regular:

A custom-designed item commonly involves a prepurchase entry fee as well as a purchase price. This paper consider a two-stage pricing strategies format, the firm decides to make a binding... View More

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