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2010 14th International Conference on Intelligence in Next Generation Networks (ICIN): "Weaving Applications Into the Network Fabric"

Author(s): Will, M.O. ; Huynh, T. ; Vogel, V. ; Stub, M.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2010
Conference Location: Berlin, Germany, Germany
Conference Date: 11 October 2010
Page(s): 1 - 6
ISBN (Electronic): 978-1-4244-7445-5
ISBN (Paper): 978-1-4244-7443-1
ISBN (Online): 978-1-4244-7444-8
DOI: 10.1109/ICIN.2010.5640925
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We describe a framework to exploit social network connections for targeted campaigns delivery in order to support local retailers in enhancing customer communication. In order to demonstrate its... View More

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