IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on project management of company's marketing system

2010 2nd IEEE International Conference on Information and Financial Engineering (ICIFE)

Author(s): Liang Xiaoqin ; Hong Shicong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2010
Conference Location: Chongqing, China, China
Conference Date: 17 September 2010
Page(s): 319 - 322
ISBN (CD): 978-1-4244-6926-0
ISBN (Electronic): 978-1-4244-6928-4
ISBN (Paper): 978-1-4244-6927-7
DOI: 10.1109/ICIFE.2010.5609311
Regular:

Project was the main operating mechanism of modern marketing system. This paper analyzed that project team can be divided into the functions of commercial project team, and the strategy of the... View More

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