IEEE - Institute of Electrical and Electronics Engineers, Inc. - Empowering technology marketing by the Innovation Support Technology (IST)

2010 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Abe, H. ; Koizumi, A. ; Nagata, J. ; Trauffler, G.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Phuket, Thailand, Thailand
Conference Date: 18 July 2010
Page(s): 1 - 9
ISBN (CD): 978-1-890843-21-2
ISBN (Paper): 978-1-4244-8203-0
Regular:

In this paper, we review technology marketing research activities and we define technology marketing as promotion and acceleration of creating and commercializing product innovation. The paper is... View More

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