IEEE - Institute of Electrical and Electronics Engineers, Inc. - Measuring e-CRM implementation and outcomes from the customers' perspectives

2010 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Sivaraks, P. ; Krairit, D. ; Esichaikul, V.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Phuket, Thailand, Thailand
Conference Date: 18 July 2010
Page(s): 1 - 10
ISBN (CD): 978-1-890843-21-2
ISBN (Paper): 978-1-4244-8203-0
Regular:

This research attempts to examine and measure outcomes of e-CRM system implementation in the Thai Banking industry. The research is divided into two main sections. The first section is based on a... View More

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