IEEE - Institute of Electrical and Electronics Engineers, Inc. - Information technology as an enabler for mass customization strategy: Integrating customer and organization

2010 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Kissimoto, K.O. ; Laurindo, F.J.B.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Phuket, Thailand, Thailand
Conference Date: 18 July 2010
Page(s): 1 - 9
ISBN (CD): 978-1-890843-21-2
ISBN (Paper): 978-1-4244-8203-0
Regular:

Mass customization is a strategy adopted by organizations in order to offer customized goods and services to customers. The understanding of customers┬┤ preferences and their demands for... View More

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