IEEE - Institute of Electrical and Electronics Engineers, Inc. - The influences of system quality and service quality to consumer satisfaction and loyalty in on-line game industry

2010 Portland International Conference on Management of Engineering & Technology (PICMET)

Author(s): Yi-Hsien Tu ; Ke-Ming Hung
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Phuket, Thailand, Thailand
Conference Date: 18 July 2010
Page(s): 1 - 5
ISBN (CD): 978-1-890843-21-2
ISBN (Paper): 978-1-4244-8203-0
Regular:

Recently, Taiwan's sales revenue of online games market is rapidly growing year on year. As the internet pervasive, more and more company joined to this market and tries to gain profit in this... View More

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