IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Study on the Customer-Based Brand Equity of Online Retailers

2010 IEEE/ACIS 9th International Conference on Computer and Information Science (ICIS)

Author(s): Dauw-Song Zhu ; Min-Jone Kuo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Yamagata, Japan, Japan
Conference Date: 18 August 2010
Page(s): 295 - 300
ISBN (Paper): 978-1-4244-8198-9
DOI: 10.1109/ICIS.2010.128
Regular:

Different from traditional firms, online retailers do not often produce common goods on their own. On the contrary, they sell merchandises that traditional firms produce. Furthermore, online... View More

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