IEEE - Institute of Electrical and Electronics Engineers, Inc. - Exploring the Online-Game Life Cycle Stages

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Ling Zhu ; Yifan Li ; Guanshi Zhao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 2,436 - 2,438
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.615
Regular:

Through one-to-one and face-to-face interviews and focus groups, it is found that the life cycle of an online game can be divided into four stages-Trying Stage, Indulging Stage, Retaining Stage,... View More

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