IEEE - Institute of Electrical and Electronics Engineers, Inc. - Pricing Strategies for Mobile Service Products with Vertical Differentiation

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Xiaoli Chong ; Jinlong Zhang ; Weizhou Wang ; Yuchen Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 2,080 - 2,084
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.526
Regular:

This paper introduces the quality of service products and network externalities intensity coefficient into consumer utility function, and analyzes the impact on market share and profits in... View More

Advertisement