IEEE - Institute of Electrical and Electronics Engineers, Inc. - On the Impact of Brand Cluster Effects of Forming of Place Brand: Take Wenzhou Cluster for Example

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Sun Lihui ; Xu Tianshu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 5,351 - 5,354
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.1339
Regular:

On the basis of theoretical analysis on brand cluster effects and by empirical research on clustering brand companies in three industries of shoes-making, clothes and low-voltage electrical... View More

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