IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Moral Hazard and Club Model of Internet Presence Provider

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Hongxia Zhao ; Jiaoping Yang ; Xinhai Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 2,167 - 2,169
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.548
Regular:

The relationship between consumer and internet trading platform in e-commerce market is seen as a principal-agent relationship under incomplete information, which the moral hazard risk might... View More

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