IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Empirical Study on Factors which Affect Consumers' Online Shopping Behavior

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Dai Zhuo ; Zheng Xiaoting
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 2,200 - 2,203
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.556
Regular:

This paper studies the factors of affecting consumers' online shopping behavior. The factor model of online shopping is constructed on the basis of theoretical research and china's reality. And... View More

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