IEEE - Institute of Electrical and Electronics Engineers, Inc. - Employer Branding Based on Job Pursuit Attraction: Constructure and Measurement

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Gang Huangfu ; Liqi Zhu ; Peng, L. ; Junpeng, S. ; Lu, Z. ; Zhengyu, S. ; Xiuyu, H.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 3,983 - 3,987
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.1000
Regular:

The study constructed a model and measurement on External Employer Branding based on job pursuit attraction, by an exploratory factor analysis with 110 participants of MBA students and a... View More

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