IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Zhang Mian ; Peng Ling
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 421 - 424
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.114
Regular:

3G is the primary trend of mobile service in the future, users face a tradeoff between personalization and privacy in the 3G adoption process. The extended valence framework can be used in this... View More

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