IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Research of Internet Shopping Customer Value Model

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Xiao-bin Liu ; Ming-qing Qiu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 408 - 412
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.111
Regular:

The existing empirical study of Internet shopping in literature, mostly concerned about the interaction relationship of retailer and customer, few scholars study the process of transactions... View More

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