IEEE - Institute of Electrical and Electronics Engineers, Inc. - The 4R Theory and Empirical Study Based on Relationship Value

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Jingdong Chen ; Wei Han
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 4,695 - 4,698
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.1178
Regular:

At present, people's focus has shifted from the demand purchase to the value investments. The value becomes soul of marketing, which makes marketing research to be launched around the value.... View More

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